SPAM® BRAND GIVES FILIPINOS WHAT IT WANTS AND MORE WITH SPAM® CAN! CAMPAIGN

DEAR DREAMERS

SPAM® has always been one of our favorite canned meats and breakfast partner which is why I was so excited to discover the SPAM® CAN! Campaign. Who knew that SPAM® puto would taste so good? SPAM® CAN! definitely give you those moments of delicious discovery.

SPAM® CAN! LETS YOU DISCOVER MORE WAYS TO ENJOY YOUR FAVORITE CANNED MEAT

(Manila, Philippines) A staple in every kitchen and throughout every meal, Filipinos of all ages attest to their undying love for the SPAM® brand, bringing the brand from the all-time favorite premium canned meat, to an icon of fun and pleasure in every eating occasion.

Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or even make a sisig. This is why its newest campaign, SPAM® CAN!, revolves around all the things that SPAM® CAN! do for you.

The campaign lets you discover all new things that SPAM® CAN! do. Showcasing new ways on how you can enjoy your all-time favorite canned meat through the new SPAM-MAZING™ local recipes. Learn how easy and breezy it is to prepare Pinoy comfort food like SPAM® Tokwa’t Baboy and SPAM® Sisig; and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos.

While there’s a lot more to uncover with the SPAM® brand and its line-up of taste-obsessing recipes, we bet it comes as no surprise that the SPAM® brand can actually launch its very own boyband.

Welcome ALL4SPAM™ as the newest addition to your SPAM® craving needs. A group of four members: SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.

ALL4SPAM™ boyband reinforces the love and preference of the Filipinos for the SPAM® brand. Each members singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.

“The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” says Jaynee Sherman who is the Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation.

The boyband will be officially launched at the SPAM® CAN! event on March 20 at the Glorietta Activity Center, alongside the unveiling of the new SPAM® CAN! TV commercial. ALL4SPAM™ can be seen gracing the online screens in the upcoming weeks.

The SPAM® CAN! event will be filled with exciting entertainment for SPAM® fans to enjoy. There will be an exclusive cooking demo by Chef Sharwin Tee, SPAM® Can-aoke, SPAM® Dance-off, and special SPAM® dishes for free. The event works in partnership with Children’s Hour through the Make a Hero SPAMWICH™ booth, where all proceeds at the end of the event will be doubled by SPAM® and donate it to the partner foundation.

This is truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,” Sherman ends.

SPAM® FLAVORS

There are 14 varieties of SPAM products sold in the Philippines: Classic, Lite, Less Sodium, Bacon, Oven Roasted Turkey, Hickory Smoke, Hot & Spicy, Jalapeño, Teriyaki, Black Pepper, Chorizo, Tocino, Garlic and With Cheese.

ABOUT THE SPAM® BRAND

This delicious American icon and global brand launched in 1937 as “The Meat of Many Uses!” and the world quickly ate it up. It was the arrival of WWII, and the need for easily transported & protein that did not need refrigeration, that fueled the SPAM® brand’s incredible growth around the world. Today, with over a dozen varieties sold in more than 40 countries, this 80-year-old brand continues to ignite invention all over the world.